When a website or application is being built, it’s important that someone steps in to represent the end user. This sounds like common sense, but in practice, far too many websites and applications release that offer a negative or unresponsive end-user experience. Things like simplicity and easy-of-use can be sacrificed for additional features or overly-complex design that leaves the user confused and frustrated. Users make quick judgements about a company based on how their website performs, and you can’t afford to lose potential business simply because of poor design. Overtime’s team keeps the user’s experience in mind to make sure that you are retaining your customers to the point of sale, rather than losing potential sales due to lack of planning.