Social media has had its ups and downs. There’s no question that some social media outlets perform better than others, while others simply fall into obscurity, forgotten by the end-user and abandoned by advertisers. So how can you know when your social media dollar is being spent on the right site? Do you invest in your Twitter ad-spend or your Facebook? Are either of those social spaces even going to be relevant next year? Overtime’s social media team has invested not only in our ability to create a great post that attracts new and old followers, but we’re investing in the next wave of social media — and how to perform the best on whatever platform comes next. Overtime doesn’t focus on small-time solutions, we want to plan for the future success of your business and your social marketing campaigns to come.